We’re counting down to the busiest time of the year – so make it count with this advice from hairdressers across the country.
Billy Ryan, Tribe Salons, Clapham Common
As we’re heading into December, remind clients to book early and secure their appointments. Encourage them to plan their next visit too, so January starts strong. We don’t extend hours or squeeze people in. A steady, consistent rhythm delivers better results and happier clients. The idea that December has to be manic is outdated. I want my team to finish the year proud of their work and able to enjoy Christmas with their families, not recovering from it. The festive period is a great time to show appreciation to your team and your clients. Use it to celebrate their support, recognise hard work, and finish the year on a positive note. Small gestures and genuine thanks go a long way. A team that feels valued gives more, and clients who feel appreciated carry that goodwill into the new year, already looking forward to their next visit.
Graeme Fawns, 66 Hair & Lifestyle, Glasgow
When it’s busy it’s all about encouraging the team; we put a Liberty’s Calander as Best Retail Prize, and my assistants receive an extra £1 for every treatment sold. We encourage gift cards with an extra 10% added value and free treatment if it’s used in January, which encourages clients to rebook. I don’t see retail as selling it’s prescribing, and most Christmas gift sets have a free item so it’s more the attitude that they should invest in their hair care and save. We also have nice empty boxes so clients can create their own pick and mix haircare box. Not everyone cares as much as you do and that’s OK, but finding things that make the team care a little bit more really helps. Keep the environment light and keep it fun. Set a good example to your team and don’t over work and get burnt out.
Sean Hanna, award-winning salon owner and founder of Sean Hanna Consultancy
Get real – Christmas is stressful and that’s how it should be. Just hang in there and enjoy the ride. Be organised; make sure all your Christmas rotas are up to date and be ahead with your stock planning. Don’t over-cram the stylists who can’t handle it. If they’re over-pressured, they’ll deliver poor service which will have repercussions in the new year. Better to build in a few extra gaps and make sure clients are happy.
Ky Wilson, member of evo creative team
As stylists, it’s easy to forget about ourselves at this time of year. We give, we please, we push because it’s in our DNA not to let others down. And, of course, we know this season is a chance to coin in, to make the most of the busy rush. But all those external pressures – clients, business and personal life – can take their toll. That why now, more than ever, it’s time to check in with yourself.
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