With the festive season fast approaching, it’s all about glamour! This year’s biggest hair trend is glass hair: smooth, shiny, and effortlessly radiant. Think mirror-like shine that catches the light at every celebration.
To achieve that flawless, glass-like finish, meet the ultimate styling essential: JOICO’s NEW Dream Blowout Glass 72hr Frizz Fighter, the latest star of the Style & Finish range.
Bruno Marc Giamattei, JOICO EMEA Creative Director said: “’Glass-hair’ is on our trend forecast for this party season. Hair with mirror-like shine is the perfect partner for those winter deep brunettes and teddy bear blonde hues that are the perfect companion to showcase the shine and health of the hair – glass-like hair oozes elegance and luxury. The NEW Dream Blowout Glass 72hr Frizz Fighter by JOICO® is a staple for achieving gorgeous, glass hair.”
Formulated with vitamin and mineral packed Sea Kelp, and JOICO’s SmartRelease® Technology, the NEW Dream Blowout Glass provides glass-like shine, controls frizz for 72hours *, providing humidity resistance, reducing breakage ** and protecting against heats damage up to 204°C.
Use it with Bruno
To achieve a dream blowdry, I would recommend prepping the hair with the JOICO JoiFull Volumising Shampoo and Conditioner. Follow up by spraying the NEW Dream Blowout Glass 72hr Frizz Fighter by JOICO® liberally onto clean, damp hair and blow-dry using tension to activate.
Start with teasing the crown to achieve that effortlessly voluminous look and use a large barrel round brush to blow-dry the hair, clipping the section once finished. This season, I think we’ll see the return of hair accessories to jazz up your blowdry – think clips, ribbons, and lots of sparkles!
Perfect your blowout and shine with the NEW Dream Blowout Glass 72hr Frizz Fighter by JOICO®.
*vs. untreated hair; 85% RH conditions.
**Against combining breakage on damaged hair vs. a non-conditioning shampoo.
For more JOICO news, click HERE.
________________________________
Respect is a hub for UK hairdressers of all ages and stages to find out what We Love, We Hearand We Seeas the best product launches, styling advice, hairtools, education training and seminars and hairshows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on www.respectyou.me
We love hairdressing; we see and we hear how you can become the best hairdresser, colourist and salon owner possible. Contact us if you’d like to know more about us. If it’s worth talking about, you’ll read it here.
