Can you believe we’ve been blessed with OSiS products for a quarter of a century? Doing exactly what they say on the tin since 2000, OSiS is a firm favourite for hairstylists globally. Congrats on 25 years of keeping hair fabulous
Inspiration
For this shoot, we wanted to honour the 25 year legacy of OSIS by looking back to the beginning, not to recreate the past, but to draw inspiration from it and reimagine it for today. Collaborating with such a talented creative team was a joy, and the end result is fun, vibrant, and a true celebration of what’s possible w ith OSiS. OSiS is like a wardrobe for your hair – whatever the mood, there’s a product to match! – Kevin Kahan, UK Ambassador for Schwarzkopf Professional
The shoot was heavily inspired by 2000s culture and the fashion trends of that era . These images celebrate how far fashion, hair, and styling have evolved over the past 25 years. We paid homage to the year 2000, looking back with a sense of nostalgia and using it as creative inspiration for the hair looks throughout the shoot. Michael Young, UK Ambassador for Schwarzkopf Professional
Credits
Styling: Clare Frith @clarefrithcreative • MUA: Maddie Austin @maddieaustinmakeup • Photographer: Michael Young @myhairphotography • Creative Direction: Gary Hooker, Michael Young @hookerandyoung and Kevin Kahan @allaboutkevinkahan • Hair Team: Alex Melville – @_styledbyalex Chantelle Jones – @chantipockethair Grainne McClelland – @grainnemcclelland_hair Harry Watson – @hairbyharryx Tommy Hardy – @tommyhardyhair
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