The hair brief was a rained-on effect with an editorial edge for the LFW AW25 Tell the Truth Show.
Under the guidance of Unite UK brand ambassador Narad Kutowaroo, the team worked on two looks. The first using ELEVATE or EXPANDA Mousse {depending on hair type) to reduce and compress hair, then MAX CONTROL or SESSION MAX Hairspray to lock in the style.
For the second look the team used BOOSTA Volumizing Spray to hold the root lift and pinned hair throughout to capture natural curve and fall of the hair, then used a diffuser to dry, creating a ‘just out of the rain’ finish.
Finally, to create an editorial aesthetic, SILKY SMOOTH Heat Activator spray was used for a further rainy vibe, by giving some of the models pieces of hair stuck onto the face.
Credits
Venue: St Martins in the Fields • Designer: @Tellthetruth.shop • Photographers: @markgonpoint & @kristidaphotography • Makeup: @newyorkmakeupacademy
