It can be overwhelming to figure out who’s really walking the sustainability walk, and not just doing a greenwash talk! One brand who gives us clarity is Paul Mitchell. The company was founded on great principles, and remains devoted to caring for the planet now.
How is Paul Mitchell doing?
This year, CEO for John Paul Mitchell Systems (JPMS) Michaeline DeJoria, shared a message on what she calls the JPMS Sustainability Scorecard. This showcases the company’s journey so far in creating a better world for employees, salon partners, local communities and the planet at a whole. She writes: “At JPMS, we believe that sustainability is not a single initiative, but a fundamental principle that must guide everything we do.”
The company released a detailed account of the progress made in four key areas: Reducing use of virgin plastic; de-carbonizing operations; reducing the amount of waste sent to the landfill; and responsible sourcing of ingredients and materials.
The mission at JPMS
Michaeline reminds us that the vision for JPMS is to be an industry leader in regenerating natural resources and communities through people- and planet-positive business practices at every level of the organisation. While providing the highest-quality professional haircare products, the company is taking steps in these directions:
• conserving water
• revolutionising sustainable packaging
• decarbonising operations
• respecting human rights
• restoring the ecosystems and communities where JPMS does business.
ReforestAction
JPMS is partnered with ReforestAction. With a mission to preserve, restore and create forests around the world, Reforest’Action has been a tree planting partner, reviving the health of forests around the world. The Tea Tree brand has planted trees in Haiti, Peru, UK and Germany, and in 2023 reached their goal of planting a total of one million trees, with a commitment to plant an additional one million trees by 2030. reforestaction.com/en
Michaeline DeJoria is taking action to keep the company that her father John Paul DeJoria and his partner Paul Mitchell set up and which is so loved by hairdresser globally. She’s pragmatic however and says: “While we are proud of how far we’ve come, our goals toward a more sustainable future are never final. Our actions today will have a profound impact on the future, and we are committed to continue the innovation that will bring a better world for all.”
You can follow the story in more detail HERE
Take a look at the latest release of products in the Tea Tree Lemon Sage family. Great natural ingredients, in formulas which prioritise eco-conscious practice. And for the Tea Tree Special Shampoo Bar HERE
For more Choise of news from Paul Mitchell, click
Respect is a hub for UK hairdressers of all ages and stages to find out what We Love, We Hear and We Seeas the best product launches, styling advice, hairtools, education training and seminars and hairshows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on www.respectyou.me
We love hairdressing; we see and we hear how you can become the best hairdresser, colourist and salon owner possible. Contact us if you’d like to know more about us. If it’s worth talking about, you’ll read it here.
