We see evident commitment from evo to put people and planet-first, to minimise its impact however it can. Consider its joint collaboration with Plastic Bank to help prevent plastic from entering the ocean while improving the lives of people who collect it.
What is Plastic Bank?
Each and every year, 8 million tonnes of plastic end up in our oceans, equating to 1 rubbish-truck-full every minute. Plastic Bank is helping to tackle this issue by supporting ethical recycling ecosystems in underdeveloped communities to fight plastic pollution and poverty.
Launched in 2013 from an idea to turn plastic into worth, Plastic Bank is a social enterprise that is helping stop plastic from entering our oceans by empowering collection community members to collect plastic waste. They can then exchange it at collection branches for secure income and life-improving benefits such as work and health insurance, school supplies, meal vouchers and more. The collected plastic is then processed to be re-used in new packaging and products.
evo with Plastic Bank
From the outset evo has donated stock to homeless shelters and continually supported people-first causes. The planet remains top of mind through every decision made. evo has a vegan and Peta-accredited, cruelty-free product offering, green PE, and post-consumer recycled packaging, fsc-certified paper and materials and by purchasing certified Carbon credits that allow us to offset emissions.
“At evo, we want to help create change for the better and that’s why we are excited to partner with plastic bank to help reduce our plastic footprint and contribute to a more sustainable future for all.” Keira Parry, evo global head of brand and marketing.
Action taken
For every evo retail bottle sold, Plastic Bank collection members will collect the same amount of plastic from the environment in places such as Indonesia, the Philippines, Egypt or Brazil. Not only will evo be able to offset plastic production, they will be able to track every plastic exchange through the plasticbank® app and share their impact with their community.
Throughout 2023, Plastic Bank’s ocean stewards stopped more than 2 million plastic bottles from entering the ocean and extracted more than 42,800 kgs of plastic on behalf of eco. We’re sure the report for 2024 will be even more impressive.
If you would like to support their collections and become an ocean steward, visit HERE
For more evo news click HERE
About evo
Born from a desire to shake up the hair industry status quo, the brand has grown from an Aussie upstart into a global movement of salons, stylists and free thinkers. From humble beginnings to big ideas…its mission has remained the same: saving ordinary humans from themselves™.
__________________________
Respect is a hub for UK hairdressers of all ages and stages to find out what We Love, We Hear and We See as the best product launches, styling advice, hairtools, education training and seminars and hairshows! Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on www.respectyou.me
