The #SKPCollective team united with Schwarzkopf Professional ambassadors Gary Hooker and Michael Young at Hooker & Young for the Aura collection. The #SKPCollective team explored the world of editorial hair with expert guidance. Taking inspiration from the brand’s newest colour innovation, Colour Alchemy, Aura is a celebration of strength and individuality.
The power of collaboration
Schwarzkopf Professional says that collaboration is at the heart of our industry: the enduring relationships between stylists and their clients and the professional partnerships built by brands with salon businesses. It is also in the creative teams that cut, colour, style and shoot together to produce captivating imagery that brings hairdressing to life.
At the heart of the shoot was Schwarzkopf Professional’s innovative Colour Alchemy – a colour which shifts and changes before your eyes in response to changes in light and temperature.
The Aura collection celebrates the visionary results that come from true creative collaboration.
Aura collection Credits
Photography: Michael Young • Makeup: Maddie Austin • Styling: Magdalena Jacobs • For Schwarzkopf Professional: Elizabeth Glanville & Rebecca Stanton
Creative Direction: Hooker & Young x #SKPCollective
Hair stylists: #SKPCollectiveTeam
Alannah Finnegan, Natural Hair Co.
Chlo Streets, Wardman Alexander Hairdressing
Farah Naz, Farah Naz Hairdressing
Katie Cook, B.E Ironbridge
Marzena Cielen, Billi Currie
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