Adele Clarke, Osmo ambassador and owner of Spectrum Hair Company, shares her hair mask tips for keeping your client’s hair healthy through winter. During the colder months your client’s hair can become dry and damaged. Adele recommends using hair masks to fight off the drying effects of the cold, read on to find out why.
Adele Clarke’s recommendations
During the cold winter months, hair needs more TLC, so share the benefits of a hair mask with your clients. Explain that a hair mask conditioner is akin to their daily moisturiser, as they may not know this. A hair mask lightly hydrates, smooths cuticles and prevents tangles and breakage.
Use hair masks to improve your client’s hair’s texture, shine, and manageability, says Adele. Masks are an essential part of any haircare routine. You can use masks on all hair types, from fine and thin to thick and coarse, and tailor them to meet each client’s specific needs.
Know your stuff
Consider your client’s hair type before recommending a product, as there are many options on the market. Fine hair types are best suited to masks with a lightweight formula. Adele recommends the Osmo Blinding Shine Illuminating Mask. For clients with curly hair, recommend a mask that will hydrate and redefine the texture of their hair, such as the Osmo X Posed Treatment Mask. Clients with dry hair will need a moisturising product, especially in colder seasons.
Adele says to have a hair consultation to help fulfil your client’s needs, ensuring your hair mask sale is correct. By recommending the right product and educating your client on how and when to use their hair mask (Adele says every third wash), the condition of their hair will improve. This goes a long way toward client satisfaction and, ultimately, retention. You want your clients to be as happy as they want great hair. Help them out this winter for the perfect mask to suit their hair needs.
Osmo Hair Mask Collection:
Osmo Scalp Therapy Replenishing Mask with Prickly Pear Oil
Perfect for dry and damaged hair. The vegan-friendly and colourant-free product restores and revitalises hair from root to tip. Enriched with Prickly Pear Seed Oil, a natural remedy with antioxidants and regenerative properties, it absorbs quickly for long-lasting action and repairs the hair from within.
Osmo Super Cool Zero Orange Mask
Let your clients stay true to their hue with the New Osmo® Super Cool Zero Orange Mask. This super blue treatment mask helps reduce unwanted brassy, reddish, and copper reflections. It also provides intense moisture to salon-lightened or dark hair tones. A multi-tasking, weekly treatment, this mask keeps colour, prevents fade and maintains shine.
Osmo Super Silver No Yellow Mask
An intensely hydrating, sulphate-free treatment infused with super violet pigments to replenish lost moisture and neutralise yellow tones. Leaves blonde, grey and bleached hair nourished, healthy and radiant. Use in collaboration with Osmo No Yellow Shampoo for optimum results. Cruelty-free.
Osmo X.Posesd Treatment Mask
A conditioning 95% natural mask that restores essential hydration and enhances hair’s resilience against future damage. Formulated with basil, thyme, and mandarin extracts, this revitalising treatment leaves hair silky, smooth, and healthy.
Osmo Intensive Deep Repair Mask
This bestseller restores moisture, reconstructs, and cares for damaged locks. Promotes healthy, shiny, manageable results.
Osmo Blinding Shine Illuminating Mask
Intensive conditioning for smooth, shiny results. Osmo tells us this mask will leave your client’s hair galvanised, gorgeous and gleaming. Ideal.
Osmo Colour Save Radiance Mask
A deeply nourishing, sulphate-free mask for colour-treated hair. Specially formulated with Osmo’s Anti-Fade System, it contains UV filters to combat sunlight and thermal styling damage, extending the life of colour vibrancy. Vitamin E strengthens the hair cuticle, whilst Rose Absolute and Linseed Oil Extracts promote radiant shine, leaving the hair silky, smooth and manageable—Cruelty-free & vegan-friendly.
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