SS17

Trend-casting

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Mary Katrantszou

Mary Katrantszou LFW SS17

Celebrating another London Fashion Week  SS17 ready-to-wear collections – with more than 250 shows generating more than £1million sales – our eyes were of course on the hair accessorising the clothes. We relished seeing shows in New York, and as London hit its stride began to spot key trends had been showcased both sides of the Pond. Here are our TOP FOUR LOOKS  for Spring/Summer 2017.
• First up, for hair fanatics the big news is that many shows went  for high drama. At Vin+Omi we adored the supersize wigs from Liam Curran (for Color Proof) which perfectly complemented the gorgeous but demonic prints and shapes from the designers. For Sophia Webster, the TIGI team also worked with bigger volume and texture, and at Pam Hogg, the Toni&Guy team took curls and Afro wigs to great heights
• Our second best trend is that the often ubiquitous long sleek, pared-down catwalk hair which remains a favourite. We loved seeing this return at shows including Victoria Beckham courtesy of ghd Professional and Redken. But it’s healthier, more glossier and it moves, so a big tick to the session stylists for taking a 90s vogue and updating it
• Third key look spotted is the big emphasis on youth-fresh individualised looks, with a real sense of the carefree – think jagged edges, and blunt fringes. At Liv Tyler/Belstaff, hairdresser John Vial (for Revlon Professional) opted for grown-out fringes, and hippy-dippy loose styles. The Sassoon team worked the Edeline Lee show with modern, casual top-knots, and the Sadie Clayton show with natural texture for a ‘lived-in’ vibe. In New York, our main man Guido (for Redken) presented waves and didn’t-try styles for the likes of Ralph Lauren, Coach, and Kanye West. At Mary Katrantzou we loved the exaggerated, short blunt fringes (courtesy of Toni&Guy)
• For our fourth top trend, we point you to the more intricate, whimsical looks, with a touch of Victoriana perhaps. They were done most beautifully at Reem Acra (for R+Co), at  Zeynep Kartal (hair by Matthew Curtis) and Erdem (for ghd Professional and L’Oréal Professionnel) amongst others. And finally, a little nod to retro looks that straddle the 4 categories above, especially from the 70s and 80s, such as at Elle B Zhou (Toni&Guy) and Mother of Pearl (hair by Fudge Professional).
So you have quite a lot to be getting on with… and rock on for Milan and Paris: reports coming soon!

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