Social media assets (5)

Stand out on social

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All summer long ghd Professional will be running a competition on social media encouraging their stylists to adorn  their clients hair with pink hair accessories and ribbons,  sharing the results on social media using #myhaircares. With spot prizes being awarded each week, they’d love for you to get involved and so they’ve shared their super-savvy, social tips: 

KEEP THINGS PROFESSIONAL
Look at the first nine images on your Instagram and ask yourself, do these represent a professional hairstylist at the top of their game, sharing work that’s going to get them noticed? If not, it’s time for a spring clean. MORE… 

MAKE IT LOOK GOOD
Think about composition; is this photo clear, with no old coffee cups or mirror reflections in the background? Is it well lit? Find a space in your salon that you know works, and make that your go-to photo spot. Think about making your shots more interesting; things like close-ups, unexpected angles and detail shots can be really effective in diversifying your feed as well as showing your artistic vision. MORE… 

TAG, YOU’RE IT
Make sure you research the best possible hashtags for you. For example, using hashtags like #girl and #instafamous won’t get you noticed – they’re too overused. Using #hairstylist means you’ll be competing with more than 12 million other images, but a more specific hashtag like #blowdry (675k posts) means you’re more likely to appear on that coveted feature list. MORE… 

GET SOCIAL
Spend time commenting and liking feeds that you follow and the images of those you want to work with; the more you put into Instagram, the more you’ll get out of it and it really does help to grow your presence on the platform. MORE… 

CREATE A SCHEDULE
It can be tough to get the balance right when you’re busy, but start slowly – commit to uploading a new photo three times a week and slowly build up over a couple of months to posting something new every day. You can use Instagram’s Drafts feature to save a few posts, so they’ll all ready to go when you hit the button. MORE… 

To find out more about ghd, #choptoyourchin, #myhaircares, and social media tipsCLICK HERE: 
If you would like to get one-on-one social media consultation or to find out more about our own social workshops, please email Sorcha@ihaa.co.uk.