We were knocked out by our visit to the KMS rebrand reveal event in London last Sunday. Taking over Victoria House on Bloomsbury Square in London, KMS. They devised an experience-led event. One that invited all-comers to discover some of the process in creating a media campaign for a brand relaunch. Such a neat concept! Cocktail in hand (we had a choice of four brews inspired by four key KMS inspiration hotspots including London, Seoul, New York and Berlin), we visited a series of rooms dedicated to the process of hair prep, mood-boarding, photography and a backstage.
Finally the culmination of the event was a live runway show presented by Shaun Hall (at Mark Leeson), Sam Burnett and Simon Miller (both KMS Global Style Council). Cool looks for a superb evening. Browse the pictures here below. Oh and we have to say, amazing production team – loved the live footage from backstage and runway as the girls walked.