Purple power

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Pantone

Colour of the Year: Ultra Violet

It would have been hard to miss the recent announcement that Ultra Violet is Pantone’s Colour of the Year for 2018… This new galactic purple is a far cry from the leafy Greenery which was Colour of the Year in 2017 – intended to symbolise a return to nature and a Spring-like new beginning. Ultra Violet marks a decided shift away from nature, and into the cosmos and future! On the choice of Ultra Violet, Leatrice Eiseman, executive director of the Pantone Color Institute says: “We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to Pantone 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way for what is yet to come.” Like it!
We’ve seen plenty of purple around in collections over the last twelve months – from lilac hues to vibrant violets – and expect to see a whole lot more in the months to come. But in the meantime, here’s a few of our favourites: