News added 14/11/17: STEVE ROWBOTTOM ANNOUNCED AS GLOBAL EDUCATION AMBASSADOR
Back in September, Oway hosted an international gathering in Bologna, Italy to launch their hugely-anticipated global education programme. And boy! What an event it was… Representatives from over 60 countries attended the gathering, and witnessed as Steve Rowbottom, the co-director of Westrow salon group, was announced as Global Education Ambassador for Oway. To showcase his educational and creative credentials, the Westrow Artistic Team presented nine models to the international audience in a show aptly entitled Artigiano (Artisan). Browse the gallery below to find out more…
As the 2017 British Hairdressing Business Awards Business Director of the Year, Steve will bring a wealth of experience to the role and this exciting collaboration will enable Oway to illustrate the brand values through a unique education programme on a global scale. It’s a tall ask as the programme will cover colour, cutting, session, foundations and disciplines – ensuring that all salons from all 60 countries are educated to the same exacting standards. Steve will have his work cut out, but we know that the brand will be in very capable hands and we can’t wait to see what he comes up with!
Simone Sighinolfi, Commercial Director at Oway says: “Steve’s heritage and discipline in the training arena made him a natural fit with Oway’s educational needs and we look forward to watching the collaboration flourish.”
News added 08/11/17: OWAY SUPPLIES PRODUCT FOR WAVE OF WASTE SHOOT
The #WaveOfWaste shoot formed part of a national campaign to raise awareness of beach waste in collaboration with environmental charity Keep Britain Tidy, and clothing designer Linda Thomas Eco Design. The shoot aimed to highlight the problems caused by the use of cheap polystyrene body-boards – this summer alone 560 of these bodyboards were collected from just three beaches. Made from nylon and polystyrene, these boards are not biodegradable and are harmful to wildlife and marine life.
For the campaign, Linda Thomas spent two months crafting a dress – complete with a 72ft train! – using material from over 100 broken bodyboards found on the beaches of Devon and Cornwall. Commitment! On the hair front, Clair Swinscoe @ Studio Couture in Bristol styled the former pro-surfer model using only products from Oway’s organic, natural, biodynamic and 100% recyclable product range. The look was bohemian with plenty of crimping, braiding and back-combing. All the while staying true to the mission and mantra of both the #WaveofWaste campaign and OWAY by keeping things 100% recyclable – even the glitter was made from eucalyptus leaves!
Clair says: “I crimped the hair to give the effect of the ripples of the top of the ocean, using frayed strips of the dress material intertwined into the plait for the illusion of rubbish from the ocean caught up in her hair. Oway was perfect for this collaboration; no plastic bottles are used in its packaging – only amber glass, which is biodegradable. No products pollute the earth or are tested on animals, and they are all biodynamic and organic, so this worked in perfect synergy with Linda’s message. I used Oway’s Sculpting Mist – to add structure to hair without weighing it down or leaving any residue. I also used Sea Salt Spray for definition and a little bit of Precious Wax to add some of the glitter onto the hair. We were all thrilled with the results and I feel very proud to be part of such an amazing campaign.”
Hair: Clair Swinscoe @ Studio Couture using Oway. Make-up: Rebecca Rose Robinson. Photography: Symages photography. Model: Emma Adams. Dress: Linda Thomas Eco Design.
News added 01/11/17: ALWAYS READ THE LABEL
As a brand, Oway are big believers in transparency, so much so that they label their products in a totally unique and uber-informative way. Each label clearly identifies all their ingredients alongside a handy code to ascertain their origins. For example, (B) indicates that an ingredient is Biodynamic; (O) for Organically Grown; (EO) for Essential Oil; (FT) for Fair Trade; and (ND) for Naturally Derived. Crystal clear!
This means clients can see which ingredients have been uniquely sourced from Oway’s own private ‘Ortofficina’ farm (which is natural and free from toxic chemicals, see posts below) alongside ingredients certified as organic, ethical, natural or biodynamic.
So determined in this quest for transparency, Oway also lists ingredients that are not included in the formula – clearly labelling their products to show that they are free from SLS, Parabens, artificial colourants and synthetic fragrances. Nice!
And they even go one step further… the raw materials that have been used to create the packaging for each product are also listed. True to their ethos, only essential, recyclable, sustainable and natural materials are used in their packaging in order to reduce negative environmental impact and these too, are clearly labelled. (See below to read more about Oway’s use of aluminium and amber glass). All certifications are also listed on the packaging – including ‘Natrue’ and PETA. Finally, each labels also contains a unique QR code, which allows consumers to use their smartphones to access further information about the brand. Would you believe that all that could be squeezed onto a product label? Nope, us neither! So with that in mind, we challenge you to read the label next time you pick up a product and see if you can, as easily, unpick the brand’s ethics and ingredients.
News added 25/10/17: THE ONLY WAY IS ETHICS
With growing consumer demand for ethical beauty products, Oway’s International Commercial Director Simone Sighinolfi explains how salons can ensure they stay ahead of market trends:
“Ethical beauty is on the rise! According to studies, 78% of people surveyed think all companies – not just beauty brands – should act ethically. However, ethical production is only half of the story: 73% of people surveyed find it hard to tell how ethical a brand really is and 59% want to see more information on packs and in-store. This means that transparency is key.
Social media has been a big driving force in increasing awareness, which has driven consumers to feel more responsible about the products they are purchasing. Natural ingredients have been shown to impact more on a beauty product’s selling power than its brand name and price. It is no longer enough just to include organic ingredients or to condemn animal-testing on the label in order to be perceived as ethical. Buyers are increasingly savvy and are looking at the provenance of ingredients and are noticing the inclusion of ingredients that are potentially toxic, damaging to the environment or irresponsibly sourced. Brands that are ethical – and wholly transparent in being so (Oway lists the provenance of every ingredient on its labels) – resonate with today’s ethically-minded consumer.
So, how can salons effectively tap in to this growing market? Affiliating with ethically-minded brands that have a social conscience is a good starting point. Oway is renowned for its organically-certified products, with many ingredients sourced from its own biodynamic farm in Bologna, Italy.
‘Greenwashing’ has also become rife in the beauty industry. This is a deceptive marketing practice whereby products are claimed to be more environmentally friendly than they actually are. So, how can salons ensure their offerings truly are as ethically pure as they believe? Looking for certifications is a good way to guarantee that products are as they are labelled. Brands are bound by legislation to label ingredients and ensure formulas are safe, yet with no legal definition of ‘organic’ or ‘natural’ in labelling beauty products, consumers can become confused and – worse – misled. Choosing a brand that is known to meet strict guidelines set out by international authoritative bodies helps to alleviate this. Oway’s beauty line is certified by ‘Natrue’, a strict and authoritative international body that guarantees the naturalness of its ingredients. Oway also has organic, biodynamic and ethical certifications for each one of its ingredients declared as such. Salons will really benefit from being associated with a brand that consumers can put their faith and trust in.
Aside from the ingredients, salon should also consider the packaging they stock. At Oway, only essential packaging is used in order to reduce the environmental impact. Try not to choose weighted packaging for its impression of quality, as the materials used to create this effect contribute to landfill. Salons should also consider the use of materials in packaging – are they recyclable? Are they sustainable? Oway only uses recyclable, sustainable and natural materials and is the first professional trichology company in the world to use amber glass and aluminium to meet these criteria.
Keeping up with increased consumer demand for ethical beauty can be daunting, however with some mindful action and by affiliating with brands – such as Oway – that have a true ethical conscience, salons can quite easily meet consumers’ growing social conscience, proving that provenance really does pay.”
News added 17/10/17: GREEN CHEMISTRY
We’re proud to support Oway for many of their principles, but especially for their commitment to Green Chemistry, often also referred to as ‘sustainable chemistry’. This means that Oway – in everything that they do – are focused on the prevention of pollution and reduction in their consumption of non-renewable sources. Everything grown by Oway and used in their product formulas are processed without using chemicals and solvents, thus minimising the use of hazardous substances that could be unsafe or potentially toxic to the environment. Nice! Their environmental dedication means that Oway is a brand consumers can trust; as well as delivering beautiful results in their hair, skin and body ranges, they’re simultaneously protecting the environment, too – and that’s a great feeling!
The notion of Green Chemistry includes twelve principles which address a range of ways to reduce the environmental and health impacts of chemical production. The principles include minimising the amount of raw materials used; using renewable energy sources and materials; using environmentally friendly and safe substances; and waste management. Oway meets all these principles in both their product design and production processes, including:
• BIODYNAMIC FARMING: Oway is the first product manufacturer of its kind to launch its own farm, Ortoficcina (see post below), from which it sources many of its ingredients.
• NO CHEMICALS: Products have been certified as natural as well as organic, ethical and biodynamic, and are strictly free from SLS, Parabens, artificial colourants or synthetic fragrances.
• NO WASTE: Oway only uses recyclable, sustainable and natural materials, and is the first professional trichology company in the world to use amber glass and aluminium to ensure its packaging causes minimal environmental impact. Impressive, eh?
News added 06/10/17: ORTOFICCINA
Up in the beautiful hills of Bologna, Italy sits the privately-owned Ortoficcina farm where medicinal plants are harvested by OWAY for use in their eco-friendly product line.
The farm adheres to biodynamic farming methods – which means no nasties i.e. chemical substances or solvents are used in cultivating the crops – creating the purest, most concentrated and effective ingredients possible. At Ortoficcina, 12 plants are grown including: Rosemary, Lemon Balm, Sage, Thyme, Mint and Helichrysum which are then harvested and distilled before being converted into essential oils and hydrolates for use as active ingredients or fragrances in the product formulas. This hands-on approach is a real eye-opener to us here at Respect HQ, and drives home the brand’s dedication and commitment to sustainably using natural resources and protecting the environment. Serious Respect!
Simone Sighinolfi, Oway International Commercial Director says: “At Oway we have eliminated SLS / SLES, Parabens, PEGS / PPGS / BGS / Mineral Oils, Artifical Colourants and synthetic fragrances from our formulas, and are proud of our ‘Ortofficina’, which we believe truly sets us apart from our competitors. We also believe that products that are healthier, more natural, rich in active ingredients and free from chemical treatments are healthier for our bodies, increasing our wellbeing and quality of life.” Keep up the great work, guys!
News added 28/09/17: Organic haircare and skincare brand Oway (‘organic way’ we believe) claims a first for their packaging of all products in either glass (85%) or aluminum (15%). Both materials being sustainable and eco-friendly. Glass is infinitely recyclable and 100% pure as it doesn’t release toxic substances or harmful chemical by-product into the environment, and Oway choose amber glass to preserve the integrity of natural ingredients and botanical extracts. Aluminium is equally reuseable and also preserves the product inside. We’re totally in favour of such moves… the Italians lead the way it seems. Let’s not be far behind!
Says Simone Sighinolfi, Oway International Commercial Director: “Oway’s dedication to sustainable packaging not only extends to the materials it uses – which are always recycled, recyclable and ecological – but also to how much packaging it uses. Oway only uses essential packaging, in order to reduce environmental impact. It is this, plus the fact that Oway is the first professional trichology company in the world to use glass and aluminium packaging, that is so demonstrative of Oway’s core ethos: a commitment to caring for the planet.”