News added 19/02/18: Mark Fast AW18
Maria Kovacs, TIGI European Session Director, led the TIGI Session Team backstage at Mark Fast’s AW18 London Fashion Week show this weekend, using Catwalk by TIGI and Bed Head. The team created the sleekest, smooth, glossy ‘ponys’ – the perfect accessory to the fluid and feminine knitwear for which Mark Fast is renowned. Favourite products used backstage were Bed Head Superstar Queen for a Day, Bed Head Headrest and Catwalk by TIGI Work It hairspray. It’s low-key, but seriously cool. Very nice, indeed!
Photos: Alex Barron-Hough.
SS18 COLOUR INSPIRATION
News added 14/02/18: BRUNETTES
“We’ve been looking at the colour palettes emerging for SS18 to progress our work and create information we can share through TIGI education,” says Warren Boodaghian, TIGI Global Academy Director. “The tones and textures of the fabrics used by the international designers always proves to be a great starting point for our inspiration. The TIGI Technical Creative team works closely with TIGI European Session Director, Maria Kovacs, to identify key fashion trends, too. The techniques we create are designed to fall within our ‘Fashion Tribes’.”
To achieve the perfect colour to suit a client’s image it’s important to be aware of their individual ‘Fashion Tribe’ i.e. the kind of person they really are. Using hair colour can express a particular mood and feeling, and when applied with the individuals ‘Fashion Tribe’ in mind can work in total harmony with that person’s overall appearance.
So to BRUNETTES… They’ve gone glamorous. Taking the feeling and reference from the era of and emergence of the first Supermodels. This trend is about ‘giving in to glamour’ with strong tones of bronze and warm olive. It’s a trend that oozes feel-good nostalgia with a definite nod to the 90s and the next generation of the Millennial Royalty – think offspring of the likes of Cindy Crawford (Kaia Gerber), Jude Law (Rafferty Law), and Johnny Depp (Lily Depp); and seen at the shows of Isabelle Marant and Versace this past season.
We’re into the semi-retro, 90s Supermodel look, and are sure your clients will be, too! Find out more about TIGI colour techniques when you download the TIGI App 24/7 for always on education or click HERE:
News added 09/02/18: LET’S GET DEEP
Warren Boodaghian, TIGI global academy director has been watching the catwalks like a hawk to identify the key fashion trends and colours that can be adapted to hair. Understanding these trends and creating techniques to recreate them is key for any brand. Equally, being able to identify your client’s individual ‘Fashion Tribe’ allows you – their colourist – to create a customised colour to match the client’s vision of themself. Simples!
This week, TIGI has been looking at the deep tonal palette that’s trending for the coming season; and has spotted a new trend ‘On The Fringe’ emerging… Inspired by the Miu Miu and Kenzo shows, this is a trend that makes a political statement, and suits an urban, forthright personality, thanks to the strong, bold, and tonally saturated colours it utilises. It’s defiant and boyish – the true rebel. Wearers of the trend will take inspiration from the New Wave Punk scene and wants their fashion, lifestyle and hair to make a statement – they want a hair colour with impact. Warren says that the TIGI technique that best suits this trend is ‘Punk Placement’ – i.e. using a free-hand technique to pre-lighten areas around the perimeter adding bold texture when the hair is toned. The trending colour he’s seeing everywhere is the distressed blondes with accents of yellow, orange or green. But for the red palette, it’s all about the deeply vibrant, cold tones and acid coppers which add strength to the global colour. Then for the pastel and neon colours, TIGI is using is ‘Neo Painting’ technique which works with two to three colours; applying the bolder more vivid colour to the focal areas. Trending colours range from metallic blondes to deep grey hues. Thanks for the insight, Warren!
Find out more about TIGI colour techniques when you download the TIGI App 24/7 for always on education or click HERE:
News added 01/02/18: As we begin to see the days lengthening and the early signs of Spring appearing in our parks, gardens and countryside, TIGI says that it’s time to rethink colour.
“Each season we re-examine our techniques and colour palette to progress our work and create information we can share through TIGI education,” says Warren Boodaghian, TIGI Global Academy Director. “We look at emerging street fashion and cultural changes and work closely with TIGI European Session Director, Maria Kovacs, to identify key fashion trends. The techniques we create are designed to fall within our ‘Fashion Tribes’. This is a way in which we can identify a person’s individual style, personal taste and fashion aspirations to create a customised colour to match the client’s vision for herself.”
To achieve the perfect colour to suit a client’s image, it’s important to be aware of their ‘Fashion Tribe’. TIGI has identified six ‘Fashion Tribes’ including: Eco-Fashion Tribe, Global Urban Tribe, Street Tribe, Contemporary Tribe, Classic Tribe and Haute Couture Tribe. For each tribe, there are specific looks and colour techniques that the TIGI team have created to fully express their colour personalities.
LOOK AT THE BLONDES…
During the SS18 fashion shows there were many designers who used sheer, layered fabrics in pale colours – blending traditional fabrics with synthetic ones. Noted at Mark Fast, Burberry and Fendi. Make-up for this trend was to be minimal and hair was simple, almost androgynous, with transparent colours. This is a perfect trend for both the ‘Haute Couture Tribe’ and ‘Street Tribe’ client. But what’s the difference?
The ‘Haute Couture’ woman wants an immaculate fit between her chosen colour result and her personal image. She’ll want to look ‘polished with a twist’, linking her style to seasonal fashion changes. Members’ of the ‘Street Tribe’ want total originality. Their unique style and the personal mood they express is shown in their chosen colour palette which is about the creation of a statement look.
Read more from TIGI HERE: