News added 18/02/16: The fashion frenzy has begun with the AW16 shows in New York and this weekend it all kicks off at #LFW. We’re so happy perusing the show reports from the likes of Redken – who have Guido working his socks off at many shows (we smiled to see the show report of Kanye West Fall/Winter 2016 featuring head wraps and no hair) – and Aveda, and ghd who are sponsoring Victoria Beckham… get them! Honourable mention for Jon Reyman (Aveda) at the Loris Diran mens show who created 1950s rock n’roller mussed up pompadour, described as “the action at the front with the sides wet and slicked back”. Have a gander at the looks below for some on-trend inspo:
“The purpose of this collection with Kanye West was to create a uniform, minimal look; not just with the beauty but also with the models and the staging. The models were all African American with different hairtypes and varying textures and looks. Kanye and I discussed embracing each models’ natural hair for the look but in the end, the head wraps gave each head shape a dramatic silhouette and eliminated the hair completely, giving the clothing a very linear feeling. To remove texture from the hair before applying the hair wraps, I dried the hair straight and flattened it to the head by wrapping sections around the head.” – Guido
“The show is a nod to the 70’s in a very modern way. She has an easy idea about beauty – almost like a woman in a movie. Nowadays, to do sophisticated hair, it has to be easy, whether a knot or ponytail. This idea of ease with your hair is very much still on trend. I used my fingers instead of a comb to part the hair so it appears more natural-looking, and then secured the hair into a ponytail which I texturized to add more control to clean hair. With messy hair, it’s all about the intention; this look can easily be gym hair but when paired with the right dress, it becomes something special. The ease of your hair will make you look super sophisticated and current, it’s important not to overthink it.” – Guido
“Alexander Wang this season is about emphasizing individuality, character, and acknowledging every type of woman, whether boyish or feminine. The show has something for every girl and woman to relate to which is very inspiring. There are different characters, different kinds of beauty in one show. We cut and colored some of the models, creating fringes on some, and bleached or colored the hair bright orange on others. A lot of the shapes we created are based on the 70’s – a feather cut shag. I shampooed and conditioned the hair with Redken’s new Beach Envy Volume (available in salons March 2016), which gives the hair a great beachy texture. I emphasized the natural hair by letting it air dry and once dry, I sprayed Redken wax blast 10 all-over. For the show’s look, I didn’t want luminous hair; it’s got to feel cool.” – Guido
Victoria Beckham has established a beauty identity and message about her woman which is this very minimal, wearable idea of beauty that’s almost what real women do with their hair. We’ve amped up your everyday ponytail into something special with the help of styling products and tools. The look is a simple, low ponytail that creates a very dramatic head shape. I applied my base products – Redken pillow proof blow dry express treatment primer and Redken satinwear 02 – to damp hair to protect it from the heat of the tools, and also to help groom the hair. To sophisticate the look, I finished with Redken triple take 32 to create a jewel-textured ponytail with hard shine in the front and softness in the back. The overall aesthetic is a modern woman who is almost futuristic; not in a fantastical way but instead very wearable.” – Guido
Imagine that cool 1950’s rock n’ roller who just finished an intense set, and his once perfect pompadour is now mussed up, but still smooth and cool; that is the look for the Loris Diran show,” Aveda Guest Artist Jon Reyman says. “This modern pompadour keeps the action in the front with the sides wet and slicked back. It can be created on both short and long hair.”
News added 21/01/16: Pre Fall collections by Stella McCartney and Public Schools x Air Jordan gave the Aveda team the chance to showcase textures and we’re convinced this will be a defining feature on the catwalks later this year.
The predominant hair theme at Stella McCartney’s Pre Fall 16 show in Los Angeles was ‘Rock n Roll’. Aveda Creative Director, Antoinette Beenders channeled this look on the runway by creating either a “fluffy little kink” or “fluffy rocker curls” on the models.
At the Public School x Air Jordan in Manhattan, Aveda’s Global Artistic Director, Allen Ruiz, created a strong, clinched ponytail that was all about looking ‘strong and polished’.