News added 14/09/17: We’re hearing great things about L’Oréal Professionnel’s new education concept in the form of a series of Sunday Sessions. Combining career building advice and hands-on workshops, they aim for a relaxed weekend vibe which is appealing to stylists who are hungry to learn but find it hard get out of the weekday salon. The launch event this Summer introduced Anna Chapman, a London session stylist and founder of über-useful shopping site www.sessionkit.com (where you can pick up all the hairdressing hardware you heard of but couldn’t find, like Japanese hair clips and mesh diffusers). After hearing how to take a concept from an idea to a business reality, the ‘Sunday sessionistas’ had a chance to create a look and present back to the group themselves.
“I always love working with L’Oréal Professionnel! Being a part of their first Sunday sessions was such an honour,” says Anna. “I think the Sunday Sessions are the start of a new way of educating and that’s why it was perfect collaboration with Session Kit. Being Sunday not only makes it feel more fun and relaxed but it also makes it more accessible for hairstylist wanted to educate and push themselves forward.”
News added 12/01/17: New Year and new moves for some! We were delighted to hear that Rosie Binns at Ethos Hairdressing in Manchester, and session stylist Matthew Sutcliffe have been invited onto the Matrix Artistic Team for 2017. Congratulations guys!
News added 01/12/16: A new launch from Matrix gives you the option of adding a bond protecting system either during or after a hair colour or lightening service. Oh yes, and even as a stand-alone treatment which colour clients will love between services. Know this, deeply conditioned, truly nourished hair is more in vogue than ever, and more easily achieved. With Bond Ultim8, there are 8 added benefits (hence the name!) –
Bond Ultim8 is the only complete bond protecting system with 8 added benefits:
i) Helps protect bonds during colour and lightening
ii) Maintains expected lift
iii) No reformulation needed
iv) No additional time needed
v) Helps prevent breakage
vi) Helps preserve hair fibres
vii) Deeply nourishes
viii) And, with 3 uses, Bond Ultim8 can be used in a double process (pre-lighten and tone), a single process or as a stand alone treatment.
News added 25/08/16: #FusioFriday
We’ve spotted a great collaboration that marries classic illustration techniques with contemporary Instagram. @KerastaseUK launched a new social media campaign #FUSIOFRIDAY with luxury lifestyle and fashion illustrator @Meganhess_official, to promote the brand’s luxe, in-salon hair treatment… which is most popular on a Friday. Neat. Back in 2008 Hess illustrated ‘Sex And The City’ and works tons for clients including Chanel, Dior, Vanity Fair and Time. Her crew of K Squad hair models in fun, shareable illustrations will continue to be revealed on Instagram through the year.
“Kérastase has recognised that 87%* of women love the backwash experience; in fact, it is their favourite time spent in the salon. Following the fact that the highest percentage of appointments take place on a Friday we really wanted to celebrate this moment. Working with Megan was a natural fit. Megan has a great ability to bring the service and woman of Kérastase to life in a whimsical and engaging way”. Aurelien Guibret, Kérastase General Manager UK
“Kérastase is the best Haircare in the world and I always knew that if I was going to collaborate with a brand in that category it had to be Kérastase. It’s also a brand that I have been using on my own hair since I was a teenager. The products that I’ve used within the brand have changed as my hair has changed over time. Initially it was all about gaining volume – now it’s the opposite and it’s all about calming and counteracting the frizz! It’s nice to work with a brand that you admire and trust.” Megan Hess – Fashion Illustrator
News added 08/06/16: The BA Graduate show at Central Saint Martin’s last Wednesday kicked off an early summer fashion fest with Graduate Fashion Week and London Collections: Men running this week and into next. Good to see L’Oréal Professionnel continuing an alliance at CSM (which they first formed back in 2001) and still spearheading support for new talent with the brand’s Portfolio Session team working on the hair backstage. In the spotlight, we enjoyed the announcement of Soyoung Park as winner of the L’Oréal Professionnel Young Talent Award 2016. She was elated. Then,in the past 4 days, some 30,000 guests, 1000 graduates and 40 universities have showed at GFW (again supported by L’Oreal Professionnel amongst others), bridging the gap between graduation and work. Browse our pictures below to see if you can spot the next Christopher Bailey before the press do.
News added 03/03/16: Mary Portas has quite a profile in the art of service and branding particularly in retail – making her the ideal partner for L’Oreal Professionnel’s new Salon Emotion programme. Aiming to reinvent the salon industry, this initiative is described as a transformation programme based on three key drivers: personalized advice, guidance to modernize salons, and assistance in facilitating finances to help grow business.
Omar Hajeri, Managing Director of L’Oréal Professional Products Division UK & Ireland is delighted: “Salon Emotion is a great initiative in itself but will benefit even further from the specific retail and brand specialism from Mary Portas and her additional consultancy. We believe that this partnership will take the project to the next level in terms of expertise and visibility. The idea is to help re-enchant clients’ emotional journey through the salon by improving the quality of service and space. As a leader in the professional market, we have a responsibility to help the market to grow and raise both awareness and standards of salons across the UK & Ireland. ”
Mary says: “Salon Emotion is a great way to help salons make the most of their businesses. I believe that by working together with the L’Oréal Professional Products Division, we can help to reinvigorate the salon industry and reinforce the importance that salons have on the High Street”
News added 31/07/15: A new study by L’Oréal Professionnel puts to rest the image of the blonde bimbo with the statement that the largest ever survey of blondes conducted for the brand declares the “ditzy tag dead and buried.” Nearly two thirds of 3,000 women polled said perceptions of blondes had evolved for the better in recent years. Colourist Jo Hansford noted: “Blondes themselves haven’t changed but the social perception of blondes certainly has. More and more characters within film and TV portray blondes as being not only sexy, but intelligent, strong and independent.” The research marks the launch of L’Oréal Professionnel’s ‘I Am My Blonde’ campaign to encourage blondes to wear their hair with pride. The campaign raises awareness that there is a blonde to suit every person and is supported by more than 3,000 UK salons. It will see the launch of a new in-salon Blonde Boutique colour menu from this month. Blonde Britannia: survey of 3,000 UK blonde/bronde women aged 18-60 conducted by One Poll on behalf of L’Oréal Professionnel during 7-16 July 2015.
According to the L’Oréal Professionnel study, the classic ‘platinum blonde’ style might be waning – it was only the fourth most popular shade after ‘honey blonde’, ‘golden blonde’ and ‘ash blonde’ – with half of all blondes now wanting to look ‘as natural as possible’ against just seven per cent who wanted to be ‘as blonde as can be’. The popularity of so-called ‘bronde’ hair – a mix of blonde and darker shades – is also increasing. Nearly a third of women polled by researchers described ‘bronde’ as their current look.
As a blonde today, respondents were most likely to describe themselves as intelligent (54 per cent), fun (44 per cent), well-read (36 per cent), having a great personality (34 per cent), attractive (27 per cent) and sophisticated (24 per cent), directly challenging the stereotype of ‘ditzy’ and ‘dumb’.
A quarter of women said they felt being blonde made them look younger than their brunette counterparts – and a staggering 85 per cent said they felt a salon visit was worth the time and cost to achieve the perfect look.
Across the country, a quarter of blondes were prepared to lie about highlighting their hair – pretending their colour was ‘natural’ to friends and colleagues. Despite this, only 14 per cent of blondes admitted to actually being a natural brunette. A quarter said they had tried the brunette look once before returning their hair to blonde.
When asked what does it mean to you to be a blonde today, a third of women said that they feel more confident (33 per cent); a quarter feel younger (27 per cent) and also happier (26 per cent).
For more information about L’Oréal Professionnel’s ‘I Am My Blonde’ campaign, visit: www.lorealprofessionnel.co.uk/blondes
News added 09/07/15: Redken announces UK-actress and model Suki Waterhouse as their new global brand muse. It’s good to see a home-girl (she’s also the face of British based, super-brand Burberry ) getting picked up by an American heritage label such as Redken, and we salute their choice of someone with a truly superb head of hair to show off –something hairdressing isn’t always so good at! Suki Wa
terhouse will make her Redken debut in August 2015, appearing in a print and digital campaign for the new Diamond Oil Glow Dry.
News added 19/03/2015: Gathering the L’Oréal Professionnel Portfolio salons to a special networking luncheon in London recently, L’Oréal Professional Products Managing Director Omar Hajeri announced to his guests: “I cannot do anything without you, I need your feedback.”A powerful opening remark and one that set the pace for the day. Omar describes the UK hairdressing market as dynamic, and the mission at L’Oréal as that of being a real partner to the brands salons. Taking over at the podium to continue the message, Cass Coulston, General Manager, L’Oréal Professionnel expanded on the theme: “Thank you for challenging us especially where we need it…. Consumer confidence is at its highest in professional salons. But there are challenges. We are seeing constant acceleration and change. Big areas of focus which are at the heartland of the salon business include experience, innovation and service.”
Along with commentary and news on upcoming events and launches, Cass went on to introduce two eminent and entertaining guest speakers:
• Jo Malone, beauty icon and entrepreneur shared her journey on creating her original eponymous brand, to her latest ‘Jo Loves’ venture. Intriguing indeed, and charming to hear a charismatic personality describe her struggles and achievements.
• Andrew McMillan, the former Head of Customer Service at John Lewis where he spent more than 20 years, specializes in employee engagement and customer experience. It’s not what you do, but how, counsels Andrew. We were spellbound by his words and thoroughly enjoyed his presentation. “The experience delivered by the staff should be consistently good so that the staff become the organization or brand in the eyes of its customers.” Wise words. It’s about a culture, not training, he says. From inside out, leadership means looking at what the staff do first. “People and managers are often working so hard to be sure things are done right, but they don’t check the right things are done.”
Bravo to L’Oréal for a truly inspired choice of guests. We highly recommend you catch them if ever the opportunity arises.
News added 19/02/2015: New York based designer, Rebecca Minkoff has joined up with nail expert Essie to become the brand’s Global Color Designer. Much feted for its gorgeous slew of colour choices, always on the money, always on-trend, Essie aspires to the same show-stopping looks as Minkoff, and with nails now as much an important accessory as shoes and bags, this partnership looks like a perfect match. Look out for the new Spring 2015 Flowerista collection launching in March, soon to be spotted on a mani-cam near you!
News added 18/09/2014: In his two years as managing director at L’Oréal Professional Products Division UK & Ireland, Kenneth Campbell made a great impact on his team, customers and the British hairdressing industry as he steered a course to sustained growth. Now he moves onto a new role in Asia (he will be missed), and we welcome Omar Hajeri, recently based with the L’Oréal Group in the Netherlands, into the to
p role in London looking after a portfolio which now includes L’Oréal Professionnel, Kérastase, Matrix, Redken, Pureology, Shu Uemura Art of Hair, Mizani, Essie Professional, Decleor and Carita.
“The UK hairdressing market is at the forefront of our industry worldwide. I feel privileged that I have had the chance to work with inspiring, creative and entrepreneurial people and will dearly miss them and their passion”. Kenneth Campbell
“I am delighted to have the opportunity to work in the professional division of a sophisticated and innovative market. I am looking forward to meeting all of our partners who have created and developed this amazing industry.” Omar Hajeri
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