Judging on the criteria of innovation, originality, desirability and authenticity, since 2001 CoolBrands.uk.com has been conferring coolness status on the most striking and appealing consumer brands. For their most recent pronouncement, their Expert Council of 36 opinion-formers, plus 2500 of the British public considered some 1450 leading names and we’re delighted to hear that CoolBrands status in 2015/16 includes hairdressing’s Toni&Guy, Aveda, ghd and Tangle Teezer. Nice going. NB while several beauty writers/editors are included, let’s see a hair maestro on the Expert Council next time?
• CoolBrands is an annual initiative to identify and celebrate the UK’s coolest brands. Since 2001 the survey has been canvassing the views of opinion formers and consumers to produce an annual barometer of the nation’s coolest brands. This year’s survey sought the opinion of 36 independent influencers and 2,500 British consumers. Brands do not apply or pay to be considered. The results are published every September and a selection of the country’s coolest brands are featured in a luxurious, hardback format book, available from all good bookshops (RRP £60), or which can be ordered by contacting 020 7079 3310 or CoolBrands.uk.com.