News added 30/10/2014: A neat hook-up between super-colourist Josh Wood (founder of Josh Wood Atelier in Notting Hill and Liberty’s of London) and London cool-brand Neville has resulted in the launch of Cheeky Hair by Josh Wood at Barber & Parlour, the new Soho House emporium in London’s Shoreditch. Ranging over three floors of a large street-facing building, the intent is to create a home-from-home environment where guests can move easily from Neville Cuts & Shaves, the ‘Cheeky Hair by Josh Wood’ hair and beauty salon, and a new Electric Shoreditch cinema – really! There is an all-day Kitchen with food-to-go, a new cold press juice bar, and The Beauty Store to browse. We like what we see… a fresh approach.
Summer 2014: Scoping the media for good ideas, we picked up on a fabby new concept salon featuring in London’s Time Out. The no-appointment necessary Cheeky Parlour in Shoreditch invites “fashion-forward dolls seeking an instant and affordable beauty fix” to drop by, grab a ticket, a plate of delicious food, top up the Babycham and catch up with the girls while enjoying a choice of either: 21 nail paints for a quick polish; 4 options of blow-dry for oomph! appeal; or one of 3 updos for a night out. We likey like! And to finish off, a Selfie Studio space means guest can snap/film their look straight to Instagram, FB or Twitter.
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