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KEVIN.MURPHY backstage at Marques Almeida

KEVIN.MURPHY backstage at LFW AW24

When in comes to lived-in hair that enhances natural texture, KEVIN MURPHY is on our hit list. No surprises then, that the brand was found backstage at Marques Almeida, creating the hair look for the designer’s AW24 London Fashion Week come-back.

Arriving on the catwalk with a bang, Almeida’s collection was a flurry of bright colours and bold prints, but above all screamed individuality. And we’re so here for it! 

The Hair backstage at Marques Almeida

The hair team, led by GLOBAL.SESSION.MASTER Massimo Morello, focused on enhancing the natural texture of each of the 35 models’ hair, highlighting individuality and authenticity. While some models received enhancements with small pieces of super long extensions, others enjoyed a lived-in look reminiscent of 2-day-old, styled hair. The result was the perfect balance between functionality and style.

GLOBAL.SESSION.MASTER Massimo Morello

The products

Here’s the KEVIN.MURPHY products used to create the looks…

STAYING.ALIVE: Crucial for combating frizz, ensuring that the hair maintains a sleek and polished appearance throughout the styling process. Its hydrating properties help to tame flyaways and control unruly strands, resulting in a smooth and manageable finish.

YOUNG.AGAIN: Designed to smooth hair around the face, YOUNG.AGAIN provided a luxurious touch, imparting a silky texture while also nourishing the hair. It helps to create a soft, touchable look, enhancing the overall elegance of the hairstyle.

ANTI.GRAVITY: Offering the perfect combination of hold, volume, and texture, allowing for versatile styling options. Its lightweight formula provides lift and support without weighing the hair down, ensuring that the hairstyle maintains its shape and body throughout the day.

DOO.OVER: Ideal for adding texture and volume to the hair, creating a dynamic and lived-in look. Its dual-action formula offers both styling and finishing benefits, allowing for effortless waves or defined texture.

SESSION.SPRAY: Provides the perfect amount of hold to lock in the style without stiffness or crunchiness. It’s fine mist allows for precise application, ensuring the hairstyle remains intact while still allowing for natural movement and flexibility.

For more Kevin.Murphy news, click HERE

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