London Fashion Week

London calling

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We love London Fashion Week. There is a real buzz around town, and some of the outfits you see are truly, extraordinary ludicrous but that’s all part of the fun. Clamouring around backstage, we were lucky to get a glimpse behind the scenes of shows including Mark Fast, Sadie Williams, DAKS, Roberta Einer and many more… Though it’s been tricky, we’ve identified some key trends from London Fashion Week #AW17 and then a best of the rest for some of those looks that just don’t fit anywhere else! Mimicking what we saw at Mens – the texture trend was the most dominant this week; but there are still plenty of sleek sports-luxe ponytails around; a revival of the grungey wet-look; and the emergence of a new trend for hair being worn off of the face…
Browse our gallery below and let us know which look inspires you the most:

• TEXTURE
Roberta Einer #AW17.
Hair by Bea Watson for Aveda. More from Roberta Einer HERE: 

Ethologie #AW17. Hair by L’Oréal Professionnel

A.V. Robertson #AW17. Hair by Bumble and bumble

• OFF THE FACE
Sadie Williams #AW17.
Hair by Syd Hayes for BaByliss Professional

• WET LOOK
Judy Wu #AW17.
Hair by Trevor Sorbie and Kerastraight

Gareth Pugh #AW17. Hair by Revlon Professional. More from Gareth Pugh HERE: 

Minki Cheng #AW17. Hair by Trevor Sorbie and Kerastraight

• PLAITS
Ekaterina K #AW17.
Hair by Trevor Sorbie and Kerastraight

Thom Browne #AW17. Hair by Eugene Soulieman for Wella

Antonio Baradi #AW17. Hair by Tina Outen for Bumble & bumble

David Koma #AW17. Hair by Syd Hayes for BaByliss Professional

• PONY CLUB
J.W.Anderson #AW17.
Hair by L’Oréal Professionnel 

Supriya Lee, Fashion East #AW17. Hair by Bumble and bumble

Erdem #AW17. Hair by L’Oréal Professionnel

• BEST OF THE REST

Topshop #AW17. Hair by L’Oréal Professionnel

ON/OFF Showspace Jayne Pierson #AW17. Hair by L’Oréal Professionnel and Headmasters. More from Headmasters HERE:

 

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