Instagram stories have been a real hit since launching last year, popular with users and brands alike. If you don’t know yet, stories are the icons at the top of your timeline where people you follow post pictures and video, but unlike a normal Instagram post it only lasts for 24 hours. 150 million people reportedly use stories across the globe, which is more users than Snapchat (the original story app) has installs!
2 for 1
As a rule of thumb, for every 1 actionable post there should be 2 value posts. An actionable post is content which asks your followers to do something, whether that’s book an appointment or buy a product. A value post is content which adds value to your followers, be that advice, humour, news or your own bespoke content. Using this formula to build your social media content plan will help you gain business value and build a loyal engaging following.
Mix up your content
Staying with this theme, try and vary your posts as much as possible. Ask questions, use different video lengths, use the sliders, run competitions etc. The more variety in your work, the more likely you are to find out what really resonates with your audience.
One of the best pieces of Instagramming I have seen is a fashion blogger who was asking for her followers to post pictures of their outfit of the day. She was then reposting her favourite ones and tagging the person who sent them in. The engagement of this unrewarded competition was through the roof and her followers responded exactly as she had hoped.
The days of following someone to get a follow back seem to be over (thank god), but you should still be active with your account; like other photos, follow other brands in your space, follow brands who are of similar position to yours, comment, you know the deal. All social networks are communities which are there to entice engagement and conversatio, so do this and you’ll be on your way to a big Instagram following.
Want more digital tips from our go-to guy Robbie? Click here to find out about our short and snappy digital workshops that will leave you a social media know-it-all (P.S. the first one‘s in just three weeks, so bag a place whilst you can!).