Inoa Ultrablond trade launch event

New INOA UltraBlond from L’Oréal Professionnel lays claim to being the ‘first-ever high-lift blonde ammonia-free hair colour designed to offer women the blonde they’ve been dreaming of’. Check out this  miracle lightness colour which can give up to 5 levels of lift in one application for a clean, pure and perfectly neutralized blonde… no ammonia necessary. Wowser!
Launching the brand INOA, the first 100% ammonia-free odourless permanent colorant with Oil Delivery System technology (exclusive to L’Oréal), revised modern hair colouring. Yet still ammonia remained a vital ingredient in achieving great high-lift permanent colour results. All change! L’Oréal Professionnel’s ODS2 technology means they’ve created a formulation using an oil base that drives the colourant into the heart of the hair fibre without the need for ammonia, and providing greater respect for the hair and ultimate scalp comfort. INOA Ultrablond gives a perfectly neutralized colour result with the perfect level of toning to attain an ultra-clean blonde with no brassy tones. Seven brand new stunning shades of Ultrablond add to an existing 111 in the INOA portfolio. YAY!


  1. Hi… we checked and L’Oreal Professionnel says:
    Does it lift artificial hair colour? In some cases it might when working on very light shades
    Does it contain MEA? Yes

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