We were stoked to be invited to the first ever HUB network event in Tenerife this weekend presented by Goldwell UK and KMS…
Salon owners (and us!) were treated to first rate business insight, inspirational presentations, expert speakers, fantastic hotel facilities and networking opportunities galore. It was FAB experience and we learnt a lot. On day one, we were struct by what we heard from Matt Martin @ KAO about both client and stylist types. Arguing against the mantra that “one size fits all”, the presentation challenged salon owners to identify the personalities of both the clients and stylists in their own salon environment to better understand what their specific needs were. See the different types below:
5 STYLIST TYPES:
• The TECHNICAL PURIST
These stylists are technique driven and regimented in their approach. They are very loyal and are motivated by training. They need support, and mentoring and development.
• The INDIVIDUALIST
These stylist are more creative, and believe clients come to them because of this. They are innovative and experimental, and require recognition and opportunities.
• The NEW CREATIVE
A newer type of stylist; they want to experiment with their clients, but remain client focused. They’re creative but pragmatic, and want to share, teach and learn.
• The PLEASER
These stylists view clients are more than customers, they view them as friends. They do exactly as the client need and are often uneasy with change. They crave the social side.
• The BEAUTIFIER
These stylists are education oriented – more for client benefit than personal gain. Though they need to be part of a supportive team, the best compliments come from their clients.
4 CLIENT TYPES:
• The TREND CHASER
These clients are always looking to update their look; they love to experiment with style and want to demonstrate the latest trends. They are also very open and happy to be guided.
• The COMPETENT
This clients are trend driven but are self assured with a defined vision. They are looking for advice, and want a personalised experience. They are willing to invest in the results.
• The CLASSIC
For these clients, hair is important but not a priority – they’re looking for an easy to maintain look. Long-lasting partnership but have high-expectations due to their vision.
• The HELP SEEKER
These clients come to you for feel-good hair. They’re not looking for perfection but they do want help – so trust is important. They’re open to advice but price sensitive.
To learn even more about The HUB Network 2017 event in Tenerife, please click HERE: