Fashion Week with EIMI

lilly@ihaa.co.uk Wella Professionals

Eugene Souleiman is a session-styling stalwart, and can be spotted behind the scenes from New York to Milan for every Fashion Week season. As global creative director of Wella Professionals, Eugene sure knows what he’s talking about when it comes to hair and his products of choice? EIMI, of course. Designed to express individuality, EIMI equips you with the products to express your own styling skills, take on the latest trends and aid your clients express themselves, too. Love it! We’ve handpicked three of our favourite shows from this past season that demonstrate the winning combination of Eugene’s session skills and EIMI’s product performance: 

ELLERY Haute Couture at Paris Fashion Week
“There are elements of masculinity and there’s a very cool, real, natural texture involved as well. We’ve been inspired by the clothes to create this look, and it’s very beautiful”, says Eugene Souleiman, Wella Professionals global creative director. 
Hero products: EIMI Dynamic Fix, EIMI Sculpt Force + EIMI Sugar Lift. 

Jeremy Scott at New York Fashion Week
Hero product: EIMI Mistify Me Light for high shine hair, volumised to perfection. 

Preen by Thornton Bregazzi at London Fashion Week 
“The inspiration for the hair is sea anemones. We want the girls to look like they’r ei water, with their hair looking otherworldly – like it’s floating with zero-gravity. We’re putting glitter in their hair so it’s glistening”, says Eugene. 
Hero products: EIMI Dry Me, EIMI Ocean Spritz + EIMI Mistify Me 

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