Colour care

lilly@ihaa.co.uk Jump for Joico

Keeping their colour bright while having fun in the sun this summer can be a real challenge for many clients. So teach them how to avoid fatal colour fading by following these three simple steps from Joico. It’ll help keep their colour bright and beautiful all summer long, you’ll reap the benefits: 

1. HATS ON 
A summer hat is a wondrous thing. Not only will your client look incredibly stylish and on-trend, but they will also safeguard their colour by avoiding the harmful and fade-causing UV rays of the sun.  
2. USE PROTECTION 
Just as your skin does, your hair also needs daily protection from the sun. Try K-Pak Color Therapy Luster Lock Multi-Perfector or Blonde Life Brightening Veil everyday, and help keep your colour in ship-shape.  
3. TREAT YOURSELF 
It’s also important to care for your colour in the long run… Combine the K-Pak Color Therapy Luster Lock treatment or the Blonde Life Brightening Masque to your daily dose of protection, and you’re setting up a fabulous foundation for your colour to last.

More from Joico HERE: 

Respect is a hub for UK hairdressers of all ages and stages to find out what We Love, We Hear and We See as the best product launches, styling advice, hairtools, education training and seminars and hairshows! Choose from our menus to discover the most interesting, innovative and inspiring hairdressing events that help grown your business, add new skills and extend your career. Sign up to our newsletter which is sent fortnightly direct to your email, so you stay up-to-date with salon styling information, trends in session work, advice on presenting on stage or progress in educating – whatever your interest, whether you’re a trainee or creative director, an educator or team leader, you’ll find all the opportunities and ideas on www.respectyou.me

We love hairdressing; we see and we hear how you can become the best hairdresser, colourist and salon owner possible. Contact us if you’d like to know more about us. If it’s worth talking about, you’ll read it here.