Angelo Seminara Mirage

Angelo Seminara: Mirage

lilly@ihaa.co.uk Great Lengths

In a bold move, Great Lengths has sent Angelo Seminara off to the heat and spectacle of the Namibian desert, to shoot the brand’s latest collection entitled Mirage. Result! We think this could be the hottest collections we’ve ever seen for a hair extensions brand. The colours in both the scenery and the hair-pieces, and the joy and vibrancy demonstrated in the styling and photography are stunning. As it’s Angelo, there is of course a strong influence from nature – he says he wants to allow us as the viewers to reflect and return to nature, showing us how harmoniously humanity and landscape can melt into one another. “We belong together because we were originally as one,” he says. It might be a cloudscape or a glistening, ghostly play of light within a barren scene: hair is the artist’s favourite medium with which to create motifs that show creation in unison with nature. This unification culminates with extensions replacing a model’s face, creating a perfect symbiosis.

Mirage marks the third year of collaboration between Great Lengths and Angelo Seminara. “This gives me the opportunity to work with what is in my opinion the best quality, and to breathe life into my creative visions. Extensions provide endless ways into the creative process, and also into the real world. They represent change and self-confidence. This is what unites the Great Lengths and Angelo Seminara brands.”

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