Elemental

Elemental

lilly@ihaa.co.uk Goldwell

Goldwell’s Color Zoom ’18 trend collection Elemental, combines technological progress, with the visionary and the environmental. It’s all about energy. Inspired by the Elemental trend, the Color Zoom ’18 creative team has produced a collection that fuses technology with creativity, combining the new with the primal. Elemental is characterised by the interplay of rawness and refinement, merging solid blocks of colour with the subtle placement of translucent shades. The colour story throughout the collection is about layering and filtering, with muted pastels and rich earthy tones overlapping to creating a sense of translucency. Weathered patina shades form a shiny, but muted shimmer, revealing a variety of harmonious shades beneath. So subtle, so beautiful! Creating shapes for the looks, the team has taken a minimalist approach, conveying sophistication with a sense of the elemental. Foundations are formed using a mixture of soft and jagged edges, completed by shapes that are subtly asymmetric, with unexpected irregularities. Skilful texturing finishes the looks, balancing the raw with the refined for styles that embrace both the primal and the future. We love it! Browse our favourite looks below:  

Hair: Color Zoom ’18 Creative Team. Make-up: Loni Baur.  Stylist: Ingo Nahrwold. Photography: Markus Jans.

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