When you’re picking shows to support at NYFW, you can’t get much cooler than Jeremy Scott and Alexander Wang and when you’re picking stylists to work with at these shows, you can’t get much more coveted individuals than Eugene Souleiman and Guido. ghd Professional’s attendance at NYFW really packed a powerful punch for these reasons… See the results below:
Jeremy Scott SS18 – All About The Girl
For the 20th anniversary collection, Eugene created statement centre partings, coloured accents, angelic buns and techno-tails that played out to each models individual character.
“A look that was a personal favourite of mine and looks sharp and raw was what I call the Techo Tail. Tough and sharp, this twist on the classic ponytail sees the hair shaped and pulled back to elevate the tail above the neck line,” says Eugene. To create this look, Eugene’s team used the ghd Platinum Styler starting at the roots and working downwards, adding more tension as they pulled down on the hair creating a sleek, straight look. Top tip: Always let the pony cool down before brushing it out.
Alexander Wang SS18 – New Wave
Guido used the natural texture of the model’s hair to create a “lived-in look” with plenty of movement.
Using the ghd Air with a diffuser to mimic air-drying the hair, Guido then created a messy middle part with his fingers, and gently bent hair around ghd’s Classic Curl Tong to create idiosyncratic waves. Easy!
“This look requires simply two tools: the ghd Air Hairdryer and ghd Classic Curl Tong. Great styling tools are essential for creating simple, modern textures” says Guido.