The latest collaboration collection from Fudge Professional and X-presion Hair Creative Team is acreative’s dream; the new FX Collection incorporates the colour-pushing- boundaries of Fudge Professional with the inspirational and social media phenomenon pixel technique of X-presion, too. We love it! Come see…
“After the successful impact of our collaboration with Fudge Professional for their Ash Infusion collection, we were honoured to be collaborating with the team again for this new campaign. We created a very rich collection going from a commercial and elegant style to a more editorial finish, playing with the colours, the shapes and the textures. The colours are based in our Disruptive X- presion colour technique that is an evolution of the pixel we created few years ago. We created a 3D effect that is even cooler to see, than in the pictures! It is not a colour on the surface of the hair, it’s a colour that changes with the movement of the hair. When you learn the technique, you can then adapt it to be more commercial and share the technique with your salon,” explains the X-presion Creative Team.
“For this collection, we created commercially-attractive looks that would appeal to our salons and clients globally, whilst still taking their breath away with the skill and impressive techniques used in each look; all without diffusing X-presion trademark pixilation. We also made sure to represent the full Fudge Professional colour palette, from Headpaint to Paintbox on all different hair lengths – so that no matter your hair colour or style, Fudge Professional and X-presion have something to inspire you,” says Tracy Hayes, Fudge Professional Global Head of Education.
Hair: X-presion @xpresioncreatives for Fudge Professional. Colour: X-presion and Tracy Hayes for Fudge Professional. Photo by Stefano Catalan. Make-up: Barbara Bonanza. Styling: Manuela Mezzetti.
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