WHAT. A. WEEKEND. Regarded as the biggest weekend in the global hairdressing calendar, Fudge Professional ensured that the brand was firing on all cylinders to create maximum impact with a presence at Salon International and the Tribu-te show, as well as hosting their bi-annual Train the Trainer event.
On Saturday, Tracy Hayes, global head of technical education, graced the HJ stage at Salon International alongside Mazella&Palmer to debut the brand’s latest collaboration – the ‘Clouds and Waves’ collection. With outstanding colour and beautiful shapes, there was a real buzz in the audience around each of the looks and we hope to be able to bring it to you in the next few weeks.
Then on Sunday and Monday, Fudge educators from around the world gathered to partake in the Train the Trainer event. After celebrating the successes and accomplishment of Fudge over the last six months, the educators were briefed on all the latest news, upcoming launches and the hottest cut and colour techniques to learn and share with colleagues back home.
On Sunday evening, Fudge Professional invited 40 of their international educators to the exclusive Tribu-te show – of which Fudge Professional was also a sponsor. Allied with the premium Tribu-te magazine, the show takes place in the beautiful Novello Theatre in London’s West-End and brings together the very best artists onto the most prestigious stage. It was a fantastic way to inspire the global educators who were able to watch Trevor Sorbie art director Tom Connell; Spanish team X-presion; Skyler McDonald; Kevin Murphy and Hooker&Young present their technical prowess to a packed-out audience. Topping off a wonderful day of education and inspiration, Fudge Professional then hosted a private party in the Ivor Bar after the show for all their guests where they could socialise and let their hair down. Huge congratulations to Fudge for showing all their educators some serious love this weekend – it’s what we like to see. #PlanetF
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