Preen AW18 Advocating handiwork

Advocating handiwork

lilly@ihaa.co.uk The Blog

For Aquatic Aesthetic at Preen AW18, we feel that Eugene Souleiman knocked it out of the park. Such pretty and romantic hair looks to complement a collection that rocked both hard and soft textures (tailored scubawear anyone?)! He says the hair emulated the raw textures of the fabric for a look that is imperfectly perfect. Enhance imperfections, don’t torture the hair, is Eugene’s advice. Now, the key technique you need to note is to work with your hands. Not a brush or comb, and only use a touch of product to enhance the end look. Under the hoods, the models wore hair twisted into buns. Loose hair was tucked into the clothes, with Eugene (using Wella Professionals EIMI and ghd hairtools) styling the hair once the girls were dressed, for a  more fluid look. A gallery of gorgeousness here to browse: 

Advocating handiwork

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